AEG Live have been awarded the contract to stage
concerts at London's Hyde Park in a new deal with The Royal Parks.
The five-year
partnership will begin in 2013, with six "innovative" summer concerts
planned each year.
The Royal Parks
said AEG Live would provide entertainment while minimising the impact on the
local community.
The deal ends
the link between The Royal Parks and Live Nation, which brought the likes of
Madonna, Rihanna and Live 8 to Hyde Park.
The company, which
owns the ticketing website Ticketmaster, withdrew from the tender process last
month, citing noise restrictions and issues around crowd considerations as the
reasons.
It had earlier
claimed that The Royal Parks did not recognise the complex logistics and costs
associated with running big events in a central London location.
Live Nation was
responsible for 25 days of events at the central London venue as part of the
London 2012 Festival.
It also
organised the Hard Rock Calling event in July, which left fans bemused after
Bruce Springsteen and Sir Paul McCartney's microphones were switched off during
a duet.
Licence review
AEG Live is
responsible for staging the Coachella music festival in California and the
annual Rockness festival in Scotland.
It said it
planned to bring an "exceptional and ground-breaking" summer festival
to Hyde Park while "re-invigorating the venue".
The Royal Parks
said it would work "closely" with AEG Live "to agree the final
look and feel" of the concerts and which artists would perform after it
takes over next year.
Complaints
about noise in Hyde Park have almost doubled since 2008, promoting a review of
the venue's licence to host events.
In February
this year, Westminster Council took a decision to reduce the number of concerts
held annually at Hyde Park from 13 to nine.
The council
also cut the number of people who could attend events from 80,000 to 65,000 -
and, in some cases, to 50,000.
Source: BBC
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