The popularity
of music streamed on-demand is to be measured in a new weekly chart.
The top 100 rundown will be compiled by the Official
Charts Company (OCC) using statistics from audio streaming sites such as
Spotify, We7 and Deezer.
However, video streaming services, including YouTube,
will not contribute to the new chart for the time being.
The Official Charts Company estimates that 2.6bn
audio streams were delivered in the UK last year.
It will launch the new chart on its website next
Monday, 14 May, at 13:00 BST.
Nielsen Soundscan, which compiles the US Billboard
Charts, has previously reported that streaming services are now more popular
than paid-for downloads.
Some 26% of consumers streamed music online or
watched it on YouTube, compared to 17% who listened to downloads, it reported
last year.
However, it noted that YouTube dwarfed other services
in the market, accounting for about 55% of all music streamed online.
Accordingly, the streaming market has become an
increasingly important source of money for the music industry.
In the UK, it
is worth £35m, according to the BPI, accounting for about 4.5% of total music
industry revenues.
However, a
number of artists have complained that they see very little money from
streaming services.
"It's set
up to be a little bit more fair for the labels than it is for the artists, I
think," said Patrick Carney from rock group Black Keys last year.
Carney went on
to explain that his band had decided to withhold their critically-acclaimed
album El Camino from Spotify.
"It still
isn't at a point where you're able to replace royalties from record sales with
the royalties from streams," he told VH1.
'Important'
According to
figures released by the OCC, the most-streamed track in the UK this year is
former number one Gotye's Somebody That I Used To Know.
However, Ed
Sheeran is the most popular artist - with three of his songs, Drunk, Lego House
and The A Team, all featuring in the top 20 most-streamed tracks.
The
singer-songwriter said he was "amazed" by the achievement.
"Streaming
services and online in general have always been an important way for me to get
music out to my fans," he added.
"A new
official streaming chart that recognises another way of enjoying music can only
be a good thing."
BPI Chief
Executive Geoff Taylor added the chart would "provide fresh insight into
the consumption patterns of music buyers".
The OCC's
latest initiative comes a few weeks after it launched a chart reflecting album
sales in independent records stores across the UK.
It says it is
holding discussions with YouTube about creating a stand-alone chart for
streaming video over the coming months.
There is no
word on whether the streaming services will later be included in the mainstream
top 40, as they are in America.
However, the
OCC said in 2009 it was "bound to" include streaming and subscription
services at some point.
One could draw
a comparison to the emergence of digital downloads in the early 2000s.
A stand-alone
download chart was first launched in 2004. Within a year, downloads were
incorporated into the main singles chart and, by 2006, Gnarls Barkley had
scored the first ever number one single based on download sales alone.
In 2011,
digital sales accounted for 98.4% of all singles sold in the UK, and 23.5% of
albums.
Most-streamed
artists in 2012
1 Ed Sheeran
2 Lana Del Rey
3 David
Guetta
4 Rihanna
5 Coldplay
6 Gotye
7 Jessie J
8 Emeli Sande
9 Florence
and the Machine
10 Drake
Figures
represent the year to 28 April
Chart Source: Official Charts Company
Source: BBC
No comments:
Post a Comment
Note: only a member of this blog may post a comment.